Cowgirl Tuff

Cowgirl Tuff outfits real cowgirls with jeans, tops, and apparel built for rodeo life, ranch work, and Western style. Founded by Lisa Bollin in 1999, this Minnesota-based brand delivers "UnBELIEVEable Fit" clothing that empowers women to tackle anything with their Never Give Up motto.

What started as screen-printed tops sold from a trailer at barrel racing events exploded into a global Western brand with 500+ stores. Cowgirl Tuff specializes in comfortable, dirt-repelling apparel designed by cowgirls for cowgirls—perfect for arena runs, farm chores, and nights out.

The UnBELIEVEable Fit jeans come in mid-rise bootcut, natural waist, and Tuff Flex styles that flatter real curves while holding up through dusty trails and long competition days. Built tough for cowgirls who demand both comfort and authentic Western styling.

Graphic tees, long-sleeve shirts, and hoodies feature the Never Give Up mantra with performance fabrics that wick moisture and resist dirt. Layer for cool mornings or wear solo for competition days—versatile Western apparel that matches tuff lifestyles.

Humdinger Boots carries Cowgirl Tuff jeans and tops for cowgirls who live the lifestyle. Shop with free shipping on $75+ orders and gear up with clothing that fits your curves and matches your spirit.